This was my first time directing a branded documentary, and I'm happy to report it was a success, pulling in 700,000 views on YouTube. My crew was fantastic—the first time teaming up with seasoned DP Ivan Kovac and 1st Rilo, who have become as much family as they are colleagues. The agency flew out from London, and our production team discovered some hidden spots around Tokyo that really brought the essence of the city's streets to life.

Client: New Balance

Agency: ZAK

Prod.: Panic Ball Productions

Director: Lilou Augier

Producers: Fisayo Alafe-Aluko, Zoe Waller

DOP: Ivan Kovac

Panic Ball In-house Support:

Prod. Manager / Locations: Mariko Tateno

Gaffer: Lisa Koski

Editor: Lilou Augier